Apple’s new iPhone 17 series launches globally on September 9, 2025, and UAE residents will be among the first to receive the iconic new devices. Pre-orders for all models—iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max—begin on September 12 and in-store availability follows from September 19 at Apple Stores, online retailers, and UAE telecom providers.
What to Expect from the iPhone 17 Series
This year’s lineup features four models:
- iPhone 17 (starting at AED 3,399; 256GB, 512GB; available in lavender, mist blue, sage, white, and black)
- iPhone 17 Air (the slimmest yet, under 6 mm; 256GB, 512GB, 1TB; space black, cloud white, light gold, sky blue; starting at AED 4,299)
- iPhone 17 Pro (advanced A19 Pro chip, enhanced thermal cooling, new camera system; 256GB-1TB; cosmic orange, deep blue, silver; starting at AED 4,699)
- iPhone 17 Pro Max (largest battery, up to 2TB; advanced cameras; starting at AED 5,099)
All models include Center Stage cameras, improved screens with ProMotion technology, and the new A19 chipset. The Air variant stands out for its ultra-light form factor and single 48MP camera.
UAE Rollout and Market Anticipation
The UAE is part of Apple’s first-wave release, with pre-orders and retail launches closely following the global schedule. Dubai Mall’s Apple Store is expected to attract long lines—especially for the new Air and Pro Max models, which are favored by tech-savvy professionals and enthusiasts in Dubai.
Consumers can order via Apple’s UAE site, the Apple Store app, or authorized telecom retailers like Etisalat and du, with monthly plans and bundle deals available.
How to Get the iPhone 17 in the UAE
- Pre-order: Opens September 12, 2025
- In-store/online release: From September 19, 2025
- Retailers: Apple Stores (Dubai Mall, Apple Avenues), telecom providers, online shops
- Advice: Pre-order early for preferred color and capacity—popular models sell out quickly
The iPhone 17 series brings new design, performance, and camera features—making this launch one of the most anticipated in recent UAE tech history.